Intro
Professional networking platforms improve job matching by using personalisation to connect millions of European job seekers with relevant opportunities, demonstrating how tailored experiences drive economic productivity and employment growth.
The Callenge
Traditional job searches can be inefficient and frustrating. Job seekers spend hours scrolling through irrelevant postings, while employers struggle to find qualified candidates among hundreds of millions of profiles. Some of the disruptions in the labour market more recently - including increases in AI and automation meaning many may need to reskill or require more job mobility - can also make it more difficult for employers to efficiently match candidates with unfilled positions.
The Solution
Employment platforms online use personalisation to create individualised job recommendations by analysing skills, experience, location preferences, and career trajectory. This means that citizens looking to move jobs can more easily find these positions based on their tailored needs, while employers are able to find more appropriate candidates from a wider pool - overall improving efficiency in the hiring process.
Why This Matters
Connecting qualified candidates with relevant opportunities faster than traditional methods unlocks skills mobility across the EU for economic growth and competitiveness. Enhanced matching reduces time-to-hire for employers and decreases unemployment duration for job seekers, creating economic value through improved labour allocation and reduced recruitment costs.