Intro
Navigation platforms improve how millions of European citizens move through the countryside, towns and cities by using personalisation to deliver tailored routing that addresses individual travel needs while benefiting entire communities.
The Challenge
EU citizens may struggle with inefficient journeys using generic routing that ignores personal preferences, accessibility needs, and real-time conditions. European cities also faced €100 billion in annual economic losses from traffic congestion, alongside dangerous air pollution levels.
The Solution
Personalisation enables platforms to create individualised travel plans. Users can save personalised "home" and "work" locations for instant routing, choose between "fast routes" or "main roads" for safety after dark, and receive wheelchair-accessible directions tailored to mobility needs. Systems can combine real-time traffic data with personal preferences to suggest the best options—walking, cycling, public transport, or driving—based on each user's situation.
Public Benefits
Optimised routing reduces average journey times by 8-11%, cutting CO2 and other greenhouse gas emissions, and lowering fuel consumption. Citizens with disabilities gain independence through accessible route planning, while safer route options improve nighttime mobility for vulnerable groups. Platforms can also integrate with transport authorities to help reduce congestion in cities, contributing to cleaner air and more liveable urban environments.
8-11%
Reduction in average journey times through optimised routing