Intro
Digital health platforms use personalisation to deliver tailored health management and early intervention tools, demonstrating how individualised digital healthcare improves public health outcomes across Europe.
The Challenge
It can be difficult for many patients to obtain continuous, individualised support for chronic conditions and mental health. Many Europeans living with diabetes, for example, face challenges managing complex daily requirements around diet, insulin timing, physical activity, and lifestyle factors that vary by individual circumstances. Similarly, citizens experiencing mental health challenges may lack accessible tools for tracking patterns and receiving personalised support between clinical appointments, leading to delayed intervention and reduced treatment effectiveness.
The Solution
Health platforms can use AI-powered personalisation that analyses individual health data to provide tailored management plans and recommendations. For diabetes management, platforms can learn users' lifestyle patterns, food preferences, and blood glucose trends to create personalised meal recommendations and insulin timing suggestions that fit individual schedules and dietary needs. For mental health, apps can use personalised mood tracking and adaptive therapy techniques—analysing user responses to provide customised cognitive behavioural therapy exercises, personalised meditation recommendations based on stress patterns, and individualised check-in reminders that adapt to user preferences and emotional needs. They can choose to share the information with a medical professional if they wish, but strict privacy policies means the data stays private and in their control.
Why This Matters
Personalised healthcare approaches can improve diagnostic accuracy, increase likelihood of successful treatments, and reduce side effects compared to standard care. The ability to detect patterns across population-level data can also contribute to broader medical research and understanding of chronic health conditions, should users decide to share their data for this purpose.
