The Challenge
Finding the perfect purchase in a vast array of options can cost consumers a significant amount of time, often leaving them with unmet needs, including the desire to upcycle and recycle where possible.
The Solution
Platforms have developed personalised recommendation systems that help users find what they want quickly and leave satisfied. Using advanced AI algorithms, the system learns individual style preferences, sizes, and shopping behaviours to deliver highly targeted recommendations in search results. Features include personalised item suggestions based on previous purchases and favourites, intelligent search filters that remember user preferences, and recommendations that help users make confident decisions without endless browsing.
Why This Matters
This approach creates healthier shopping habits by enabling users to find relevant items without excessive searching. The system reduces decision fatigue by presenting curated options that match individual needs, allowing users to complete purchases efficiently and return to their daily lives. This form of personalisation can help the €613 billion EU e-commerce industry to grow responsibly.
€613 billion
Size Industry